منابع مشابه
Social Engagement and Customer Profitability in Online Customer Networks
The rapid growth of the Internet has led to a revolution in the relationship between customers and companies. After the first experiences on social media platforms, companies started hosting their own online customer networks where formerly passive consuming customers are able to connect, share, and cooperate with each other and the company. This social engagement of customers is generally cons...
متن کاملMeasuring Information System Service Quality: SERVQUAL from the Other Side
Asal usul SERVQUAL Instrumen ini awalnya dibangun oleh para peneliti di bidang pemasaran untuk mengukur kualitas pelayanan secara umum, karena pada saat itu kualitas pelayanan menjadi salah satu fokus ayng sering dibahas dalam pemasaran. Instrumen ini diperkenalkan oleh Zeithaml, Parasuraman & Berry dalam buku mereka yang berjudul Delivering Quality Service; Balancing Customer Perceptions and E...
متن کاملCognitive Commerce: Driving Efficiency & Customer Engagement
For the purposes of this research, Aberdeen defines “cognitive commerce capabilities” as those technologies (specifically artificial intelligence (AI) and machine learning) that companies use to automate the processes used to capture and analyze data. Thanks to such capabilities, digital marketers, fulfillment professionals, merchandisers, sellers, and others can put data-driven insights to wor...
متن کاملReinventing Customer, Employee Engagement Through Gamification
Organizations have started to gamify business, with a transformational impact on their marketing, sales, recruitment, products and services enhancement strategies. This white paper provides perspective on how noninsurers have adopted gamification to drive changes in user behavior and posits ways insurers should model these strategies to reap the benefits achieved by early adopters. Importantly,...
متن کاملResearch Categories in Studying Customer Engagement
INTRODUCTION The term customer engagement, which most often refers to the customer’s increasingly active role either with regards to the customer’s emotional or cognitive involvement with brands, their behavioral manifestations beyond purchase in interaction with brands or their role in the value co-creation process, has been consolidated in the literature in the recent years as a relevant conc...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: EFISIENSI - KAJIAN ILMU ADMINISTRASI
سال: 2019
ISSN: 2528-5750,1412-1131
DOI: 10.21831/efisiensi.v15i1.24484